About – ENRICH Skincare

Our philosophy.

We believe dermatology belongs at the centre of every day skincare. Each product draws directly from peer-reviewed dermatological research and medical literature, ensuring the range delivers real, measurable results with consistent use. Unlike trend-driven alternatives, ENRICH products are grounded in clinical science

ENRICH Skincare was created by Dr. Michael Rich, one of Australia’s leading dermatologists and founder of ENRICH Clinic, out of necessity. Despite the abundance of skincare products available, he found none that met the standard of efficacy, clinical relevance, and ingredient integrity he required for his patients.

Retail shelves offered variety—but not formulations he could confidently recommend to maintain, complement, and restore genuine skin health, while delivering meaningful anti-ageing benefits. By combining deep dermatological expertise with a practical understanding of skin restoration, Dr. Rich set a new benchmark in skincare: evidence before aesthetics, outcomes before marketing, and patients at the centre of every formulation.

ENRICH Skincare founders — Emily Pockley, Bel Rich and Dr. Michael Rich

Today, ENRICH is entering its next chapter, shaped by Bel Rich and Emily Pockley. Mentored by her father, Bel brings over a decade of hands-on clinic experience and a distinctive creative perspective, ensuring ENRICH products deliver both clinical results and an exceptional patient experience. Emily adds 20 years of experience leading creative agencies, building trusted brands that resonate, grow, and create lasting impact.

Together, they are evolving ENRICH beyond its legacy—combining deep clinical insight with world-class brand expertise to position ENRICH as the trusted partner for dermatologists and their patients. Guided by science, integrity, and professional partnership, ENRICH continues to be a brand dermatologists trust, patients believe in, and clinics see as an extension of their care.

Our partners

Script Skincare

Brighton Medical Aesthetics

Dermatology Institute of Victoria

Tamar Street Skin Clinic

Inside Out Dermatology

Melbourne Eastside Dermatology

Beingwell

North Western Dermatology

Renaissance Dermatology

Instant Laser Clinic

Customer stories

“I’m so obsessed with the product. It feels amazing on my skin. Thank you for changing my life. I have sensitive and rash prone skin, but the product doesn’t sting and I feel so fresh. Someone said I look 25 (I’m in my late 30’s). I can’t get over it.”

Emma S.

“I am ABSOLUTELY loving the ABC serum and eye cream. I've often had issues with eye creams in the past - either they flare up my skin, or don't do enough, but yours is amazing - hydrating but not irritating/clogging! And I've also noticed my fine lines reducing under my eyes.”

Maddie C.

“Just saw my high school friends (who I see every few months) and they asked if I’d had work done. Enrich must be working.”

Lauren F.

After a traumatic year, I finally invested in ENRICH. The Vitamin C Day & Night Creams and Vit A, B, & C Serum are my essentials. They transformed my skin and routine. I used to think thicker was better, but ENRICH's light textures are comfortable and effective. I haven't missed an application. My skin is brighter, healthier, and I'm getting compliments. ENRICH is my turning point.

Lauren F.

I’m addicted to these products and will buy them quarterly. The soothing, light textures are perfect, unlike cheap, thick alternatives. The AHA & BHA is the best body lotion (10/10). The ABC Serum (100/10) is vital for my routine and great for sensitive skin. The Vitamin C night cream (1000/10) cleared my redness without feeling greasy.

Kris S.

ENRICH Skincare is a lifesaver for my sensitive skin; even gentle products caused irritation. I couldn't tolerate actives before, but ENRICH changed everything. After two weeks, my skin was firmer, acne disappeared, and I developed a radiant glow. My skin barrier feels strong and resilient. I could never use anything else again! Thank you ENRICH!

Carlotta D.

As an older woman negligent with skincare, a dermatologist recommended ENRICH for post-menopause breakouts. After 3 months, my skin is radiant, with dramatically reduced blemishes and fine lines. The texture and appearance are the most important—it literally glows and looks healthy. I highly recommend these products.

Rebecca D.

"I couldn’t recommend the Restore + Tone Cleanser more. I’ve always relied on off-the-shelf cleansers that left my skin feeling stripped, so discovering a cleanser prescribed specifically for my skin has been a huge relief. It’s gentle, soothing, and genuinely effective - something I never thought a cleanser could be all at once."

Ben M.

"My skin looks better now than it did in my thirties!"

Mel S.

"As a burn survivor with scarring across a large part of my body, I've tried almost everything over the years. I honestly didn't expect to be this impressed by a body exfoliator, but after using Enrich Skincare's, I was shocked at how different my skin felt — more plump, hydrated and healthy. Finding products that actually make a noticeable difference on heavily scarred skin can feel really emotional. This one brought a softness and glow back I didn't think I'd get again."

Sarah

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